Connecting with your customers — LD Marketing and Communications

Image of a young female smiling while looking at her phone with the text “Connecting with your customers. The time is now… be generous”

Physical isolation is impacting every organisation in one way or another. With so much uncertainty, we can lose sight of our purpose.

In this new normal of physical distancing, we need our customers and potential customers to stay with us through this journey so that our businesses make it through.

Now is the time for us to deepen our connection with our customers and potential customers.

We need to create engaging content for our audience and deliver it via digital channels. Here’s how we can do this.

The content

Help your customers

First ask, how can I help my audience? When thinking about your response be creative, the move to physical isolation has probably created an unmet need for your audience in your space. How can you help fill this void?

Share your knowledge

Be generous with your knowledge and share what you can. Explore DIY versions of your offering. It may seem like you are creating competition for your future self, but once physical distancing rules are lifted, very few people will have the time or inclination to do this themselves. The goodwill and deeper connection created will far outweigh any negatives.

Become one with the channels

Emerge yourself in these channels, what’s working? What content aligns with your brand values? It’s good to see what else is out there, but don’t lose yourself in the process. Stay true to you and your brand.

Be real

We’re all experiencing change and uncertainty and your customers will respond best to honest content that comes from the heart. They are looking for real connections, so don’t try to be something that you’re not. If you find posting awkward, call it out – it’s okay to admit that you’re new to this.

The channels

Think about your audience, what social media channels are they likely to use?

Most organisations targeting middle-age adults use Instagram and Facebook to engage with their audience. For organisations targeting businesses, LinkedIn is the clear leader. For younger audiences, Snapchat and TikTok are popular.

Need help?

At the time of writing there are several small business grants currently open for applications. You can use the grants to market your business, including seeking professional advice, support and covering advertising costs. Many of the grants can be accessed by not for profits also. Here are the links to some of the grants:

If you’d like some help with connecting with your customers, including supporting details for grant applications contact me.